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Outdoor Marketing Gurus (OMG) is a marketing agency created by a team of outdoor enthusiasts that specializes in growing recreation-based businesses.

How do we do it? By crafting quality marketing messages that resonate with your target audience. By designing and managing smart marketing collateral and campaigns. By providing insightful and actionable reports that prove the value of our work. And we do all of this for a lot less than you might expect.

We’re passionate about promoting outdoor tourism and recreation because we want to do work that matters to us as outdoor enthusiasts and because we want to do our part to promote conservation of these invaluable lands through responsible tourism.

We know we aren’t the only agency catering to the outdoor recreation industry, but we promise you won’t find a nicer, more professional, or more diligent agency. We want to be your partner in marketing. Learn more about what we do, and when you’re ready, get a quote.

GET A QUOTE

OUR SERVICES

Marketing

We can engage in onetime projects or manage your marketing month to month. We only employ smart digital marketing strategies that are proven to demonstrate positive ROI, including search engine optimization, search engine advertising, email marketing, and social media marketing.

Sales

Need help selecting an ecommerce system? We can do that and set up and manage it. Or we can develop a custom system that’s tailored to your unique needs. We also help manage online stores and booking systems, provide detailed reporting, and help with customer relationship management and customer surveys.

Branding

Need a brand that projects professionalism and trust? We can design a complete visual brand identity that includes a logo and related imagery, by developing marketing collateral like brochures and business cards, and by helping craft your brand messaging including copyrighting and related content production.

Support

In addition to our more creative skills, we can talk nerdy to you, too. We can handle all your website hosting and maintenance needs, set up and manage your internal email systems (either through Google’s G Suite, POP3 or IMAP) advise on technology purchases, recommend phone systems, and much more.

OUR CAPABILITIES

We’ve been developing websites since 1997. A lot has changed since then. Now, all websites have to be mobile friendly and optimized for social media sharing. We develop all sites using the popular WordPress content management system to keep your site up to date with the latest trends and to enable you to update your own site if you choose.

Social media is an invaluable marketing and PR tool for tourism and travel companies. People want to be wowed and amazed in their daily social feeds, and nothing does that like breathtaking photos and stories of adventure in the great outdoors.  We help you develop and cultivate a community of social fans on Facebook, Twitter, Instagram, Pinterest and more. Crucially, we also help you get positive customer reviews on TripAdvisor, Yelp, Facebook and more — reviews that are so important to your conversion rate.

Content marketing is a key component to any sales and marketing strategy. Blog posts, resource guides, and general brand-related content are essential prerequisites for SEO and social media. When you have all three working together, your digital marketing ROI is usually strong. We can do it all, from website copyrighting to ghost blog posting to handling your social media posting.

Email marketing is a tried and true piece of any successful marketing strategy. Social media is great, but nothing can stop your posts from getting buried in your followers’ news feeds. Email is targeted, trackable, and it works. We use MailChimp to manage your customer communications — from monthly email newsletters to customer surveys.

A professional image is a vital part of a brand image that customers can trust. We use the latest Adobe Creative Cloud tools and the best stock photos and graphics to produce beautiful logos, website designs, and print designs for your business — at a much lower cost than most design firms.

OUR CLIENTS

Over the years we’ve worked with a variety of outdoor retailers, outfitters, and tour agencies. We can’t name names due to confidentiality agreements, but we can provide references at your request.

These aren’t the only types of clients we work with, however. We’d love to talk to you if you’re one of the following types of outdoor business that either focuses on online sales or lead generation:

Travel boards and associations, tour guides, hunting and fishing guides, travel publications, lodges and hotels, RV parks and campgrounds, gear manufacturers, food-service businesses, consumer packaged goods, and many others.

GET A QUOTE

Thanks for your interest in working with Outdoor Marketing Gurus!

We’d love to learn about your project and discuss whether we might be a good fit for each other. Please be aware that our services begin at $1,500 and can go up to as much as $5,000 per month or $15,000 for large projects.

GIVE US A CALL

(314) 329-5819

OUR LOCATION